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Rowland Hobbs, founder and CEO of Stake, joins the show to talk about his startup background and Stake’s mission to help renters build wealth amid rising rents. Stake offers cash-back and financial services across a network of about 550,000 homes, including free checking that rewards rent payments and credit building by reporting on-time rent to the three bureaus, benefiting renters while reducing landlord delinquencies. Rowland explains Stake’s model, funded by landlords for leasing plus banking, brand, property, and government partners, including Colorado Renter Rewards. For a build-vs-buy decision, Stake tested distributing renter incentives through rental brokers, saw higher lease conversions, and acquired the largest Texas rental brokerage, UMoveFree, to accelerate go-to-market and onboard renters into Stake’s broader platform.